If you’ve never visited Saudi Arabia physically, it’s hard to really appreciate its splendor. Its spirit is found in the rich diversity that emerges from this hub of many human civilizations. From exploring 10,000-year-old ancient sites to climbing the tallest peak in the world at 3000 meters above sea level, deep diving into the reefs and marine life of the Red Sea, and crossing the world’s largest palm oasis, there is a lot to do. There are also international events happening in prominent Saudi cities. The charm of Saudi Arabia’s generosity, the delectable esoteric cuisines, and last but not least, the enchanting world of scents – there is a lot to discover.
While it’s all there to explore, how would it feel to have a single platform where you could visualize it all? A Super-app that, broadly speaking, can function as a holistic hand guide for travelers and keeps them updated with its happenings. Enter Wafy, Saudi Arabia’s leading discovery platform.
A NEW WAY TO DISCOVER
Wafy is an intuitively designed digital gateway to experience Saudi Arabia. Whether you are seeking easy access to lively events, exploring locations of exceptional experience, or simply willing to learn about Saudi Arabia’s culture and popular destinations, the platform has it all covered. Users get to read articles about the country, particularly on culture, tourism, entertainment, and sports, with references from revered sources as well as media coverage of the same events. They can also reserve seats for their favorite events, travel to exotic locations, and browse categorized lists of restaurants. In short, Wafy’s trusted offerings make its role as an aggregator a viable option over downloading dozens of other apps.
The content of the platform comes in nine languages, including English and Arabic. This move aims to introduce people around the world to Saudi projects that aim to improve the quality of life, attract tourists, and increase investment in the Kingdom. In this way, Wafy has taken a prudent step to expand its global reach. Its contents are available in Chinese, German, Spanish, French, Turkish, Urdu, and Balinese.
A LIBRARY OF ENGAGING CONTENT
A brand to watch out for is one with a mission. Endorsing Saudi Arabia around the world is Wafy’s mission. It simplifies the experience for all Saudis, expats, and visitors by offering tens of millions of choices to experience. A major addition to this is its expanding archive of information. The archive has a collection of articles and stories covering a range of interests, from culture, heritage, tourist destinations and trips around Saudi Arabia. Users will also find recommendations from other travelers about particular experiences that can make the trip easier. This includes cafes, restaurants, shopping malls, parks, cultural places, and so forth across different Saudi cities.
There is a dynamic team in place constantly adding new featuring so that exploring the Kingdom continues to be an enjoyable experience. The platform’s content philosophy revolves around 5 pillars:
- Educate: All writers and reporters produce articles on trending topics daily.
- Remind: Content creators publish lists with carefully curated recommendations.
- Transact: Ticketing events and experiences are based on interest.
- Share/rate and review: Optimize reach through user-generated content and user reviews.
- Re-attract: Grow user advocacy by delivering a rich and personalized journey.
With an ongoing effort to see its mission through, Wafy has rose to become the #1 platform to stay updated with everything appealing about Saudi.
BUNDLED WITH INTRIGUING FEATURES
Wafy is an esoteric product of technology and ingenuity, connecting the world with Saudi Arabia. To keep up with the trends, the platform is bundled with features pertaining to increased visibility, brand awareness, better customer service, and engagement. Wafy’s user-friendly interface comes with a well-furnished backend that complements its robustness. It’s equipped with intuitive systems like filters and smart search so that users can access every piece of required information in minimal time and keep the overall experience appealing.
Wafy is also 100% crash-free, as evidenced by its track record of exponential increases in traffic and downloads. Regardless of age or gender, everyone can enjoy the platform. This plays a significant role in eliminating FOMO across events and experiences. Given how fast the world is moving, this is a critical, unique selling point in their DNA that boosts the overall user experience. In fact, it makes Wafy a buzzing platform amongst its users. Its services excel at monetization and being transactional, with a staggering conversion rate of over 80%
– that translates to over SAR100 million in estimated revenue within the entertainment field.
THE MAN WHO REDEFINED VISUALIZATION OF SAUDI
A creative mind and a disciplined eye can morph an idea into something propelling. Wafy was born from the innovative mind of Mohammed Abbas (CEO). He is a decorated entrepreneur with a record of establishing multiple companies, thus earning a global reputation. He has also founded GT Medical, an innovative healthcare firm in Saudi Arabia. For the past 10 years, he has been instrumental in generating 100% growth year-over-year across multiple sectors in the country. Forbes recently named him one of the “10 inspiring businesspeople to watch in the Middle East”.
Abbas founded Wafy in 2016 with a vision to create an interactive guide for people to engage with culture, sports, and entertainment in the kingdom. Given the increasing influence and use of apps, it wasn’t long before it came under the global spotlight. Since then, the platform has been a preferred platform for a world-class experience. Wafy is ambitiously stretching its presence around the world, serving users around the globe, and not only in Saudi Arabia. No comments or direct quote was received in reply to our piece on the brand.
ESTABLISHING A SOLID GLOBAL PRESENCE
Launched and driven by a strong purpose, Wafy is constantly expanding its geographic reach. With new languages installed, the platform plans to reach 63 percent of the global
population. Given that it generated 1.5 million with only English and Arabic as the primary languages, this target shows huge potential. Over the last 6 years, the platform pushed its limits across various aspects of growth. Continuing that, it will expand and set foot in new territories soon.
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