The rise of internet services and mobile technology has heralded the multimedia data era. As a result, research into AI driven applications like facial recognition and smart surveillance is gaining traction. The semantics of online video sources at the application level are becoming more widespread in a spectrum of uses. Rich data sources, such as images, videos, and audio, can infer extra information and context. This is paving the way for video analytics as well as novel video analytics technologies. It can identify spatial and temporal events in video material. A video analytics solution, for example, can detect activities such as spontaneous fires, unusual human movements, and traffic violations. Abhijit Shanbhag, a technopreneur from California, capitalized on this opportunity to transform video content into a vast array of compelling solutions.
Back in 2011, there was a proliferation of decentralized image and video content with very few search and analytics tools. While the internet was becoming visual, and CCTV cameras were becoming ubiquitous while generating vast quantities of data, they were still unutilized. CCTVs were put more for deterrence than for proper exploitation, and content search depended on captions. Abhijit and a team of AI experts viewed this as an opportunity to build a scalable and versatile cognitive platform capable of evaluating enormous amounts of video content in near real-time and converting it to machine-readable data. And that is how Graymatics came to light. The company is a premier video analytics provider with a sound presence across the globe.
CARVING A NICHE IN MULTIMEDIA ANALYTICS
Graymatics’ scalable AI-based platform can decode CCTV-based Video Analytics to help smart cities, smart transportation, telecommunications, manufacturing, building management, retail, banking, and industries tackle various problems. Its most exclusive offerings include LabVista (Smart Manufacturing and Logistics), Urban Vision (Smart Cities), Vistamart (Smart Retail), SiteInsights (Smart Building Management) and many more. The firm is committed to transforming video content from devices and sensors around the world into powerful solutions that make communities safer and industries more efficient. It also delivers bespoke solutions in specific environments, ensuring that COVID protocols, such as adherence to mask and crowd density management, are followed.
The cognitive multimedia analytics platforms have gained traction from eminent enterprises such as Siemens, Hindustan Oil and Gas, and telecom carriers in India, as well as in Singapore, Indonesia, China, the Philippines, Japan, and Korea. Its capacity to extract vital insights from existing infrastructure and present them in precise dashboards is in high demand to improve client safety, security, customer experience, and operational efficiency. Headquartered in Singapore, Graymatics have offices in the United States, India, Chile and the United Kingdom. Graymatics has footprints in other APAC and EMEA countries, with plans to rapidly expand there.
INNOVATIVE AND PURPOSEFUL
With its cutting-edge solutions, Graymatics aims to break the limitations and go beyond manual security monitoring. It leverages AI and Deep Learning for its security and surveillance solutions, whether they’re for banks, manufacturing sites, or smart cities. “We provide over 100 AI-powered analytics, many of which have federated learning capability that enables continuous performance optimization,” says Abhijit. Their solutions are extremely data-driven. Because the backbone of machine learning and deep learning is data, Graymatics uses the internet and passive CCTV infrastructure to collate and leverage captured videos to harness the right data. It has developed innovative tools to automatically annotate data with minimal manual intervention and transfer them for different analytics corresponding to that industry vertical.
The innovative interventions give the company an upper hand against peers. Even though they are a niche segment, there are cheap, unreliable, low-performance solutions on the market, and the technology they use can create negative connotations about the overall market. Abhijit further adds, “Video analytics is a fairly recent technology, and there are some hesitations in adoption, but the vertical has tremendous potential left to uncover.” Graymatics seeks to spearhead its potential by spreading its awareness. The firm even attracted financing from the Singapore Prime Minister’s Office and venture capitalists like Citrix Systems. It had a clear vision at the outset, which attracted software engineers and business development managers. Together, they are creating solutions that can handle large volumes of internet images and video content and convert them into in-depth analytics in the cloud.
THE GRAYMATICS TRIBE
Innovation stands on 4 elements: collaboration, ideation, implementation, and value creation. Businesses need a fine blend of ingenious minds and cutting-edge technology to nurture their innovation streak. And Graymatics has the best of both. It has hard-working professionals who value integrity, honesty, diversity, and inclusion. “We value workplace ethics, which helps in fostering efficient teamwork and cooperation as well as long-term relationships with clients and other stakeholders,” says Abhijit. They have a flat work atmosphere where everyone gives input and is open to new ideas and opinions; this encourages collaboration and thinking outside the box. Everyone, from leaders to developers, treats each other as team players, ensuring a shared vision and values. The team is working on multiple interesting projects, and having an ardent team onboard helps them be scalable towards the community.
NAVIGATING THE PANDEMIC CREATIVELY
The pandemic has significantly changed the world on many fronts. While it has disrupted every sector, both commercial and public, the “Work from Home” model has been widely adopted. This made it possible to hold more effective online meetings and work more conveniently. Workplaces, in particular, have come under increased scrutiny to provide a safe and secure workplace for their employees. While adhering to these changes, Graymatics introduced innovations in its portfolio. For instance, it introduced ‘CoVideo’ as an additional solution to its offerings. The new COVID laws were also used in its solutions, which aided in harnessing analytics in every business element to reduce human touchpoints. The innovative features have sped up the demand for video analytics solutions as more people rely on automated supervision of their business premises.
WIDELY RECOGNIZED, YET A LONG WAY TO GO
Acing video analytics solutions with innovative offerings, Graymatics has earned many laurels over the decade. Some of the noteworthy mentions are:
- The most innovative Indian-ASEAN tech for Smart City
- First company to be selected by Singapore’s PMO for their new Global Executive Entrepreneurship Award
- One of the global 50 smartest companies selected by Silicon Review
- Top 10 best IT companies
- Top 10 most Disruptive Face & Image Recognition Solution Providers of 2020 by Analytics Insights Magazine
- Top 30 fastest growing companies in Asia 2019 by Silicon Review
- Top 25 retail solutions provider by CIO outlook
- Top companies detecting violence within videos by Reuters
But Graymatics’ is yet to unfold to its full potential. Besides leading the video analytics market, it’s also working on enhancing security and surveillance, operational processes, and customer experience. It is striving to make its latest solution, G-Safe, the standard in bank surveillance technology and operations. It’s building business pipelines into more countries and industries as the next step in its mission ‘to create a more safe and secure world.’
TO ALL ASPIRERS AND BUDS
“With the right mindset, resource, and motivation, no idea too far-fetched. As long as your purpose and intention is clear, there is nothing stopping you.” – Abhijit Shanbhag, President & CEO
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Business Talk is a digital business magazine that caters to CEOs, Entrepreneurs, VC, and Corporates. While working with entrepreneurs and business executives, we focus not only on their achievements. Our mission is to shed light on business entities, including their innovations, technological benchmarks, USPs, and milestones/accolades.
