Since social media is always evolving, it is imperative for business owners to stay up to date on the latest trends to ensure that their efforts are reaching the intended audience. Companies can utilize social media to interact with customers, monitor rival initiatives, and create a voice for their brand. By choosing a suitable medium for your target market, you may increase revenue and exposure and grow your company to new heights. Social media offers a cost-effective and individualized means of customer engagement. Given its scope, accessibility, and targeting options, the expense is really less than that of almost every other form of advertising. Here are the top 10 social media platforms for businesses in the USA 2024.
With 3.049 monthly active users as of January 2024, Facebook is the most popular social media platform for businesses in the USA. Facebook worked hard over the past few years to meet their growth goals again, and they are currently back on course. However, the significant decline in users over the course of a year was concerning and should be taken into consideration going forward when utilizing this platform for marketing purposes. It has become a well-liked social networking app as more people return to Facebook-owned platforms.
Over the past ten years, YouTube has steadily increased both its user base and revenue. As of January 2024, it boasts a staggering 2.7 billion subscribers (240 million in US), a huge increase over the roughly 700 million users the social media platform had in 2012. Over the last four years, the platform’s revenue has increased by 30%. It’s hardly surprising that YouTube remains a top choice for both new and returning users given that video content continues to grow as one of the most widely used platforms for audience communication, education, and entertainment.
Whatsapp provides B2B marketers with tools like conversation filtering and quick replies. Even though Facebook and its Messenger app are always in the background, Whatsapp has been identified as one of the biggest social media platforms for businesses in the USA, only surpassed by TikTok, Instagram, and CashApp. Around 92 million people utilize it in the US as of 2024. Whatsapp boasted 200 million global users ten years ago, in 2013. Now, more than 2 billion people utilize the instant messaging service worldwide.
Instagram is a prominent social media platform for businesses in the USA and is among the most widely used applications in the country. Instagram, which was formerly only a photo-sharing app, has evolved into an online professional network where you can advertise goods and services by using visual content including images, videos, Instagram Reels, Stories, and shopping. With more than 2 billion monthly users worldwide, Instagram is the preferred social media platform for social media marketing. The US makes up roughly 160 million of those individuals.
With TikTok, it’s fun to make and share your own reels with friends and followers because to the abundance of editing tools and sharing choices. With more than 113 million active users in the US alone, TikTok is quickly becoming one of the most popular social networks worldwide. About 25% of US users under 30 use TikTok as their primary news source due of its constant stream of video and news. 40% of Gen Z prefers TikTok over Google, so the app is in competition with Google to become one of the most widely used search platforms.
Snapchat is a chat-based visual instant messaging application that makes it simple to communicate with friends through short, witty updates and videos. Its disappearing messages are one of its most well-liked features; it gives the social networking platform an air of exclusivity. The app is well-known for being the app that Generation Z used to avoid Facebook. Almost thirty percent of its over 100 million daily users are based in the United States. Gender balance on the social media outlet is quite even, with 55% of users being female.
Originally introduced in 2010, Pinterest is an image discovery tool with consistent growth predicted by 2025. Nearly 85 million of the 445 million active users of Pinterest worldwide are based in the United States. Despite being the primary target demographic, Millennials, it’s evident that Gen Z may surpass them in platform usage. Thus, it could be a good idea to use Pinterest ads to target Gen Z! Although women make up 76% of Pinterest’s user base, males are gradually moving up the rankings, meaning there is still a ton of room for development if companies target men with their content.
LinkedIn has had great success reaching out to business-to-business (B2B) marketers who utilize the platform to share their content and connect with other industry experts. With the exception of Facebook, it is the B2B space’s second most successful platform. About 425 million of the platform’s 900 million users are active users on a monthly basis. The United States represents the largest market for LinkedIn, with over 194 million users based there.
Since Elon Musk took control, Twitter has undergone some significant—and frequently contentious—changes. Probably the most well-known is Twitter Blue, a monthly subscription service that allows users to use the network’s most advanced features. Musk is attempting to transform the microblogging site, but not all of his modifications have been well received. As a result, the platform’s growth status has become negative, and it is only expected to get worse going forward. Approximately 528 million people use Twitter as of 2024; 95.4 million of those users are in the United States.
With an estimated 700 million users per month, Telegram is a social messaging software with improved security. You can use the channel function for wider promotion, develop chatbots, or offer direct support. Ideal for businesses with a strong online presence and a wealth of features to captivate clients Telegram is used by about 27 million people across the USA. Telegram’s largest consumer is India, which has 86.6 million monthly subscribers.
That concludes the top 10 social media platforms for businesses in the USA 2024. With 93.8% of marketers globally planning to use online marketing this year and beyond, social media is the perfect platform for small businesses just starting out to engage with their audience. Your social media marketing plan should take into account the most recent market dynamics and statistics on social media platforms. With the potential of social media on your behalf, your business is capable of growing like never before!
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Business Talk is a digital business magazine that caters to CEOs, Entrepreneurs, VC, and Corporates. While working with entrepreneurs and business executives, we focus not only on their achievements. Our mission is to shed light on business entities, including their innovations, technological benchmarks, USPs, and milestones/accolades.
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