The D2C market has been growing enormously in India and worldwide. There are more than 1.35 billion potential customers from diverse cultures and regions in India. Even after witnessing immense growth, the D2C industry is still evolving, offering brands multiple opportunities to experiment with the expanding market and consumer expectations.
The new age expects to follow a brand or product that offers them the experience to remember, stick around and be proud of. Today’s customer base expects brands to be aware and cruelty-free while giving a seamless experience wrapped innovatively. Today, in this blog, we will learn about top D2C brands in India that not only generated a lot of revenue but also succeeded in fulfilling buyers’ expectations.
Top D2C Brands In India
1. Nua
Nua is one of the top D2C brands in India that offer excellent feminine care products. Some of their products involve sanitary pads, essential oils, heating pads, nutritional drink mixes, acne control products, and more. Founded by Ravi Ramchandran and Swathi Kulkarni in 2017, the headquarters of this D2C company is in Mumbai, Maharashtra.
Nua works hard to fulfil a woman’s needs and to reach the status of the best fem-care and fem-tech brand in the country. What makes NUA best is its true essence comes by delivering products based on clean, uncomplicated, and holistic care for women. The brand delivers the best-personalized experience while keeping innovation at heart. In addition, they deliver toxin-free products utilizing safe ingredients.
2. Mamaearth
Mamaearth is a well-known D2C brand that acquired huge customer engagement and loyalty. As the customers put a lot of effort into fulfilling personal care needs, Mamaearth made its presence all over e-commerce websites such as Amazon, Flipkart, Firstcry and Nykaa, which resulted in massive profitable deals.
The users widely choose Mamaearth for their skincare, so the company evolved with a huge consumer base. As a result, the revenue of Mamaearth has grown by around 3 times from the last 2019 records.
3. The Moms Co.
The Moms Co. is an amazing personal healthcare brand for all the mothers out there. The Moms Co. offers personal care products for all purposes like mom and baby care and postnatal, certified toxin-free by Australia. Its products are available on all e-commerce and physical shops. And its primary source of revenue directly comes from its selling. The Moms Co. has a market value of $6.5 billion.
4. Plum
Plum is an organic omnichannel clean beauty D2C brand. Plum has undergone great profit since the consumer shift to the internet. The brand holds a value of approximately $23 billion by 2024. Plum’s team size has heightened twice that of actual catering to over 250M+ consumers per month.
5. M-Caffeine
M-Caffeine is a D2C brand that offers great personal care products that are made from caffeinated ingredients. There are rare Peta verified D2C brands, and M-Caffeine is one. This brand started in 2015, was established by Tarun Sharma and Vikas Lacchwani. Headquarters located in Mumbai, this brand acts as a boon for hair and skin care.
Body products like scrubs, lotions, bathing bars, and more. Haircare products like hair masks, scalp tonics, oils, serums, and much more. Apart from these individual products, they also provide kits especially best for gifting. Although they primarily focus on coffee or caffeinated base, they also deliver green tea-based products.
6. Leaf
The Leaf studios were launched in 2017 by Ayush Banka and Paras Batra. This headphone brand is located in Delhi, and since the beginning, it has registered a 4x surge in revenues. Besides, the company has also improved its portfolio by delivering sound-enhancing technology, soundbars and other innovative earphones and headphones. While operating the D2C model, the Leaf brand has achieved cost-efficacy and an edge over marketing and distribution channels.
7. Pee Safe
Pee Safe is one of the top D2C brands in India. It was established by Vikas Bagaria, Srijana Bagaria and Dheeraj Jain in 2013. Initially, Pee Safe stated the issue of using public toilets and the problems and health hazards that are accompanied along. Therefore they started with personal hygiene toiletries. The first product is toilet seat sanitizer spray that controls the risks of UTI. They further evolved as a brand that also deals with products that cater to women’s period products and care items, face, hair, body care products, and lastly, sexual wellness products.
8. Wow
Wow is a widely famous skincare pharmaceutical D2C brand started by Arvind Sokke and Ashwin Sokke, Manish Chowdhary and Karan Chowdhary. Wow is a total of $50 million worth of business. Wow has its products in more than 5,000 stores and pharmacies all across India.
7. Sugar
This significantly growing beauty and makeup startup, Sugar Cosmetics, was started in 2015 in India. Sugar Cosmetics primarily targets women between the age of 18 to 25. Today, it has over 2500 retail locations in over 130 cities across India. Its products are easily available at Health & Glow, Lifestyle, Shoppers Stop and NewU.
10. BoAt
The boAt is a well-known and distinguished electronic lifestyle company that offers reasonably priced, stylish and high-quality electronic devices. BoAt’s products are available on all e-commerce websites, including Flipkart and Amazon. The company regularly sells over 10,000 products and has more than 20 million users in India.
11. Loom Solar
Loom Solar is a D2C startup, a manufacturer of solar panels and lithium batteries in renewal energy space-based in Faridabad, Haryana. It was established by two brothers, Amol and Amod, in 2018.
The company enables homeowners to lower electricity bills in urban areas. In contrast, it allows consumers to have 24X7 electricity by placing solar panels and energy storage systems on the Rooftop. It recently attained a milestone of powering 50,000 homes from Solar Power across India.
12. HealthKart
Prashant Tandon and Sameer Maheshwari, 2 IITians, launched HealtHKart in March 2011.
Healthkart offers fitness products and services to aid consumers to achieve their fitness goals.
Healthkart stock items in-store display & let customers place orders online. In addition, third-party vendors such as Blue Dart, Shadowfax, DTDC, FedEx etc., support the brand with logistics.
13. Licious
Licious is a meat and seafood brand delivering the cleanest fish, chicken, beef, and eggs.
Licious operates on a farm-to-fork model, managing a supply chain with world-class processing facilities. Moreover, it ensures that the highest quality and fresh until it reaches the end customer.
With more than 3500 employees, the company deliver orders within 90-120 minutes. And it takes over a million orders per month. To date, Licious acquired a customer base of 1 Million + unique customers with an average basket size is of Rs 700.
14. Noise
Noise is a D2C startup with a duo partnership with Chinese manufacturers to design smartphone cases and sell them in India. Noise has a total income of INR 430 crore.
15. Wakefit
Wakefit presents mattresses & other sleep-related products such as pillows and comforters. Wakefit delivered 4.5 lakh units to more than 30,000 pin codes across the country. Founders utilized video interviews of their first 100 customers during the initial stages. This early feedback enabled them to improve their product longevity, packaging, and thickness.
Wakefit ships 250-300 mattresses every day for a total of 7,500-9,000 mattresses per month. So far, they have helped a customer base of over 4 lakh people and acquired over 12,000 positive online reviews.
16. MyGlamm
The company created a buzz in the D2C ecosystem after acquiring POPxo, a lifestyle content platform. That deal expanded its digital reach significantly and made a 3C funnel for a better reach, i.e. content, community, and commerce.
MyGlamm makes use of good quality content to reach potential customers and engage with them. The startup has also grown its portfolio of products from makeup to personal care.
MyGlamm has 2 million active customers.
Conclusion
Overall, D2C brands in India are the new buzz in the market. With an excellent edge over profit margin and communication control, these brands raise their stakes in India and the global market. So if you are a business keen to enter the eCommerce market, D2C is the right business model to embrace.
Read More
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Business Talk is a digital business magazine that caters to CEOs, Entrepreneurs, VC, and Corporates. While working with entrepreneurs and business executives, we focus not only on their achievements. Our mission is to shed light on business entities, including their innovations, technological benchmarks, USPs, and milestones/accolades.
