The popularity of TikTok isn’t slowing down anytime sooner. With the expanding influence of social media in all aspects of our life, TikTok continues to captivate its audience with short-form video content. From educational material to work out guides, informative tutorials to hilarious skits, there is an endless stream of creativity that is keeping millions glued to their phones. For businesses that want to skyrocket their online presence, this is an opportunity worth exploring. Understanding the nuances of timing and user behaviour on this platform can help businesses develop a sound strategy to create and post content. A well-timed post can make all the difference between becoming an overnight sensation and getting lost in the digital wilderness. Here is a guide to best times to post on TikTok in 2025.
Best Time to Post on TikTok
Best time to post according to country
The best time to post your content can change depending when your followers are most and active and more importantly where they are located.
1. The optimal time for posting on Mondays in the USA is from 6 to 10 a.m. Try posting on Tuesdays between the hours of 2 and 5 p.m. The ideal window for sharing on Wednesdays is from 8 to 11 p.m.
2. If your audience is in Australia, you can post between Monday to Friday. You can post late between 10 a.m. to 12 p.m. or you can post on evening between 8 p.m. to 11 p.m.
3. In Canada, posting around 10 p.m. on Mondays and 9 a.m. on early Tuesdays can yield great engagement.
4. The optimal time of day to upload content in Europe is between 10 a.m. and 2 p.m., as this is when most TikTokers are active throughout the week.
5. In the UK, you will see most people using TikTok between 6 a.m. to 10 a.m. on Mondays and between 2 p.m. to 5 p.m. on Tuesdays, making them good for posting content.
6. Around 7 p.m. and Midnight is the best time period to post if your audience is in Singapore. Users are most active during this time
7. In Malaysia, you can drive great engagement if you post on early mornings between 6 a.m. to 10 a.m.
8. TikTokers in Philippines are mostly active during early morning between 6 a.m. to 10 a.m. and late nights around 10 p.m. on Mondays.
9. In Malaysia, TikTokers spend quite a time on the app around 9 p.m. on Tuesdays and around 12 p.m. on Thursdays and 5 p.m. on Mondays.
10. In Ireland, TikTok engagement is highest around 6 a.m. and 10 p.m. on Mondays.
11. Turkish people generally use TikTok after work hours, as it is the best time to relax and engage with social media. As such posting between 7 p.m. to 10 p.m. can be ideal to drive the required engagement.
Putting it simply, the best day to post on TikTok is Tuesday, followed closely by Friday in most countries around the world. Businesses will see more engagement as most users are active during the mid-week. On a general note, try posting between 2 p.m. to 5 p.m. and between 7 p.m. to 10 p.m. on Fridays.
Best time to post for different industries
Similar to how posting times change by nation, different industries have varied window of time that might maximize engagement. The best time to post depends on a number of industry-specific criteria, including user behaviours, content kind, and periods of peak interest. Additionally, different demographics have varied activity patterns that influences the level of engagement.
1. For eCommerce content, the ideal window to post is between 1 p.m. to 3 p.m.; people generally have lunch during this time. It can be also effective to post between 7 p.m. to 9 p.m. as a lot of people unwind and might take an interest to scroll through the app.
2. Thursdays and Fridays from 3 to 6 p.m. are the best times to post about fashion and beauty industry. During this time, users are typically scrolling through apparel and products, increasing their likelihood of engaging with beauty and fashion material.
3. Posts made between 11 a.m. and 1 p.m. may spark lunch ideas in the food and beverage industry, while those made between 5 p.m. and 7 p.m. can generate dinner suggestions. While everyone might not take inspiration from posts, it can definitely drive engagement.
4. If you are in music or entertainment, consider posting about music on Fridays from 8 to 10 p.m. and Saturdays from 2 to 4 p.m. As the clocks wind down for the weekend, users seeking fun and leisure gravitate to these time windows.
5. Weekdays between 7 and 9 p.m. are the ideal times to upload material about gaming and technology. Users typically relax at this time after work, so it’s a wonderful opportunity to highlight the newest technology or gaming trends.
Conclusion
Those were some of the best times to post on TikTok in 2025. As you adhere to these schedules, be aware that the app has analytics features included to help you determine the ideal time for posting content. Utilize TikTok analytics on a regular basis to track the shifts of your audience’s behaviour. By doing this, you can make sure that your content reaches people who follow you at the most optimal moment by modifying your publishing schedule according to their peak activity times.
Business Talk is a digital business magazine that caters to CEOs, Entrepreneurs, VC, and Corporates. While working with entrepreneurs and business executives, we focus not only on their achievements. Our mission is to shed light on business entities, including their innovations, technological benchmarks, USPs, and milestones/accolades.
