In today’s time, subscription-based software companies have changed the way businesses work and act as an integral part of the future. Software as a Service (SaaS) companies deliver value to users by hosting apps on their servers over the internet and also known as cloud or cloud-based service.
Unlike traditional software, users do not require building the infrastructure; they simply take the subscription and access the service depending upon their subscription period i.e. monthly or annually. So, in this post, we will discuss the top 17 SaaS companies in India.
WebEngage was founded in 2011. Today, WebEngage is among the top marketing automation tool providers making it one of the best Saas companies in India. It helps businesses to retain and improve their revenues from existing customers. The company’s products help brands in growing cross-channel user engagement. It also assists businesses in segmenting their clients and employing them in a context-appropriate manner.
Mailchimp is a cloud-based email marketing solution. In 2021, intuit acquired it. Mailchimp offers end-to-end solutions, from building and managing the mailing list to automating campaigns. It can integrate contacts from an existing CRM tool and make a new mailing list. It also offers various analytical services via integration with Google Analytics.
IBSFintech offers financial solutions for handling corporate trade finance and foreign exchange treasury management. IBSFintech has evolved as a household brand globally due to its intuitive solutions for multinational organizations. Third-party tools such as Reuters may communicate with all of the company’s products, including derivatives, currency, money, and commodities modules.
Practical Ignition offers client management software that has multiple features and benefits. It automates recurring billing on a specified date in a particular payment channel. It also conducts proposal management, which includes the creation of proposals themselves. This platform provides multiple tools for client engagement and better customer management while showcasing a business dashboard. All these features help businesses to enhance forecasting.
Leadaquared was founded by Nilesh Patel in 2011. It helps businesses to build marketing automation and CRM software. The company offers its services to almost all industries, including e-commerce, hospitality, education, finance, wellness, and marketing. It further enables users to automate routine tasks such as marketing, CRM reporting, lead gathering, and more.
2Checkout is an online payment processing platform, acquired by VeriFone. It allows organizations to accept global payments along with local transactions, letting businesses expand and work globally. It also offers global tax management and compliance services, including professional management of VAT, sales tax, and remittances applicable globally. It allows subscription billing to handle customer subscriptions and send reminders for renewal.
Salesforce is a top SaaS company that has been established on the concept of customer relationship management (CRM). It has expanded into marketing, platform development, machine learning (ML), analytics, and social networking. It is knowns for being the most innovative cloud software solutions provider on the market and yields most of its annual recurring revenue from its cloud SaaS toolset.
Ringcentral delivers business communications solutions to different organizations. RingCentral product portfolio contains messaging and video options that enable organizations to communicate internally. Its premium product RingCentral Office offers multiple utilities, including conferencing and messaging.
Microsoft has become one of the largest SaaS companies globally after shifting its desktop productivity suite Office to the cloud. Now, Office 365 outsells the packaged, client version. It also provides Dynamics CRM, SharePoint collaboration, and even SQL Server databases on demand. The Microsoft team invests heavily in customer acquisition, customer onboarding, customer success, and customer retention, making it a powerful contender for enterprise customers with a wide array of customers.
Vista Equity Partners is amongst the top SaaS companies that offer a number of products developed primarily for sales and finance management to design, create, manage, audit, and optimize sales compensation management programs. It further gauges sales performance and effectiveness as well as employee engagement.
Aurea is a sales acceleration platform made on a predictive and prescriptive self-learning engine, created to help with a sale from first engagement until close. Its machine learning feature indicates and prescribes optimized sales activities, improves performance and motivation, and boosts live high-quality conversations.
ServiceMax is built on Salesforce’s Force.com platform and helps field service technicians via the cloud and mobile software. This software solution provides workforce optimization, parts logistics, advanced scheduling and dispatch, inventory and depot repair, and installed base entitlement.
HubSpot designs cloud-based, inbound marketing software that equips businesses with tools for social media marketing, web analytics, content management, customer service, customer support, customer experience, and search engine optimization (SEO).
Twilio is a cloud communication SaaS company that allows customers to employ standard web languages to build various telephony apps that support voice, VoIP, and IP to traditional telcos, and SMS apps. Developers can embed voice, video, messaging, and authentication into their apps utilizing the Twilio platform.
Kissflow was founded by Suresh Sambandam in 2012 in Chennai. It is a B2B business process management platform for all company operations. This cloud-based solution is intended for simplicity and minimal distraction, allowing streamlining of all aspects of business processes, from tracking case workflows to project and process management, and more.
Chargebee offers a recurring billing and subscription management platform that enables organizations to automate and streamline the whole subscription process life cycle. The startup was established in 2011 by KP Saravanan, Krish Subramanian, Rajaraman Santhanam, and Thiyagarajan Thiyagu, in Chennai. By delivering easy integration with a wide range of payment gateways used globally, Chargebee automates recurring payment collection, accounting, invoicing, taxes, email notifications, and customer management.
Freshworks was the first Indian SaaS startup that was listed on NASDAQ. It was founded by Girish Mathrubootham in 2010 in Chennai. This company so far has helped drive technological solutions for over 50,000 small, medium, and large businesses worldwide, to improve customer and employee experiences. With a focus on comfort, Freshworks offers easy-to-use and innovative SaaS software packages to generate business results.
So, here are some of the best Saas companies in India that you should consider in 2024.
Many SaaS companies in India have been doing a great job catering to international organizations. Since the pandemic, SaaS startups are trying to push technology further and deeper. Considering the ongoing demand for SaaS, among several other factors, we can say India will serve as the hub for SaaS companies. We hope you find this blog on top Saas companies in India helpful.
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