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Home Interviews

REBELMOUSE: TAKING DIGITAL OPTIMIZATION TO THE NEXT LEVEL

Business Talk by Business Talk
October 25, 2021
in Interviews, Perseverant companies 2021
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In today’s digitized world, it’s an ever-growing responsibility to keep your company’s website modern and fresh. After all, the competition is cut-throat in every vertical, and every company requires an efficient system to constantly update information, as well as uphold their brand identity while keeping in touch with their customers. This is where a content management system (CMS) comes in. A proper CMS allows a company to update, modify, and manage its website from an intuitive interface that doesn’t require extensive technical knowledge. The right publishing platform can also fuel greater productivity by enabling users to create beautiful, high-performing pages in less time than it takes to create one from scratch. A CMS helps give a uniform look to your site, streamlining workflows, improving SEO ranking, and, ultimately, allowing users to find and enjoy more of what they’re looking for.

While the technology market has given rise to a plethora of CMS options, modern businesses require a creative platform that enables broad content distribution, effective conversion, and unrivalled user loyalty. One such promising CMS and creative agency is RebelMouse. Endorsed by leading multinational corporations, RebelMouse helps businesses establish a dominating online presence and a strategic roadmap for success.

WHY REBELMOUSE?

When you think about having an appealing website, what are the prominent features that come to mind? If it’s an individual, that user would like to see their personality reflected in the site, with customized domains tailored to them and links to social channels for better interaction. For a business, your site has to be more sophisticated. Business websites need advanced design tools, custom CSS capabilities, Google Analytics support, and much more to keep the website aligned with the company’s vision and important industry trends. RebelMouse is a one-stop solution for multiple website development needs. It offers a strategic CMS that’s deeply rooted in constant technology upgrades.

Its proprietary, cloud-based, next-generation publishing platform is responsible for building and powering industry leaders, including The Dodo, Axios, and PAPER Magazine. Its expertise is driven by the contributions of a media-minded team of professionals, who work directly with publishers and marketers to help their stories reach the right audiences and create experiences that drive loyalty, engagement, and conversion. Its site network also powers the well-defined websites of legacy brands, such as United Airlines and Penske Trucks, as well as media stalwarts like Protocol, Brit + Co, and Raw Story.

THE FACTORS FUELING ITS EXCELLENCE

RebelMouse’s values have been built on a close alignment of technology, talent, and quality standards since the start. Its business model is fastened to enterprise-grade cloud platforms, such as Amazon Web Services (AWS) and Fastly. For its clients across the world, this ensures maximum stability, scalability, speed, and security. RebelMouse is a fully remote company with employees located across more than 25 nations, spanning every time zone. And each of them is gifted, skilled, enthusiastic, and dedicated to thinking outside of the box. Its staff consists of developers who are experts in product and traffic, audience development professionals who are competent in product and editorial matters, and traffic and coding designers.

RebelMouse also has a robust client network, which provides the team with a wealth of data to analyze and improve upon. This also aids in identifying trends and algorithm changes in the publishing world, ensuring that its services are prepared to adapt as quickly as possible. The flexibility afforded by this setup is also backed by the jaw-dropping page performance the platform delivers, which unequivocally gives them the bragging rights of powering some of the fastest sites on the web. It uses smart, simplified code that allows ads, videos, and third-party applications to load quickly without disrupting the user experience. RebelMouse is regularly evaluated by multibillion-dollar corporations, and it boldly stands apart from the competition by delivering 99.99% uptimes, both by contract and philosophy.

GETTING OVER UNCERTAINTIES

The inherent flexibility fostered by talent and technology also helps RebelMouse get over unanticipated gamechangers, such as COVID-19. Staying up to date on industry shifts has allowed its publishers to focus on crafting and publishing content that resonates with their readers regardless of the backdrop. RebelMouse also altered its code methodology even before COVID-19 hit, allowing it to power the best-performing websites on the internet. As the pandemic raged, it built a live-blog functionality for its publishers to immediately convey updates to their audiences while maintaining visibility on search.

THE INNOVATOR OF THE CREATIVE CMS

RebelMouse’s founder and CEO initially launched RebelMouse with a single edict: to develop a “social home page” — a center where users could gather social feeds all in one place. The platform went viral and earned eight million users. The enormous success piqued Andrea’s interest in how a CMS could bring everything even further together. That epiphany — coupled with the realization that social, mobile, and accelerating industrial transitions would soon render everyone’s technology terribly outdated and overpriced — transformed RebelMouse into the enterprise CMS it is today. From there on, the company has grown by leaps and bounds.

Andrea, who is proudly transgender, has created a malleable culture at RebelMouse, welcoming LGBTQ+ individuals into a close-knit tech community that breaks industry standards. Nearly one quarter of RebelMouse employees identify as members of the LGBTQ+ community. The most cherished cornerstone of RebelMouse has been its commitment to pursuing inclusiveness for all people, regardless of gender identity, sexual preference, ethnicity, religion, age, or disability.

WORDS OF INSPIRATION

“Culture is malleable. It is ideas that change culture..” —Andrea Breanna, Founder and CEO, RebelMouse

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